Publicity Essentials for Independent Films

Unlock the Secrets to Earning Media Coverage for Your Independent Film

Publicity Essentials for Independent Films is your comprehensive, on-demand digital course designed specifically for filmmakers like you.

Learn the fundamentals of film publicity, understand how to work professionally within the industry, and gain the skills to earn media coverage for your film.

Break Through the Fog of Film Publicity

Have you ever wondered how publicists do what they do? Or if it’s even worth hiring one?

What skills do you need to implement a successful promotional campaign? What can a professional publicist offer?

Publicity Essentials for Independent Films answers all these questions and more, giving you the code to film release publicity.

This Course is for you if…

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    You’re a first-time filmmaker or dedicated indie workhorse and you’re ready to earn your film the attention it deserves.

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    You’ve recently finished a feature film (or are about to) and want to optimize your promotional efforts.

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    You’re working with a distributor to release your film and hope to support their efforts with your own publicity campaign.

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    You’re eager to level-up your literacy in independent film publicity and finally understand what it all means.

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    You’re in need of a refresher on film public relations best practices and best-in-class professional services.

What’s included, the minute you log in.

Publicity Essentials for Independent Films is a self-directed, on-demand course with lifetime access, which means you’ll always receive the latest updates and course additions.

You’ll get immediate access to three comprehensive modules that cover every stage of a publicity campaign, from important terms and definitions to key promotional materials to a step-by-step implementation guide.

    • LESSON ONE - What Is Publicity?

    • LESSON TWO - Terms & Definitions

    • LESSON THREE - Types of Publicity & Publicists

    • LESSON ONE - Key Publicity Materials

    • LESSON TWO - Press Kit Essentials

    • LESSON THREE - Creating a Synopsis that Sparkles

    • LESSON FOUR - To Press Release or Not to Press Release?

    • LESSON FIVE - Additional Materials to Consider

    • LESSON ONE - Setting Your Publicity Goals

    • LESSON TWO - Media Research & Outreach Timelines

    • LESSON THREE - Budgeting for (and Hiring!) a Publicist

    • LESSON FOUR - Putting it All Together: Implement & Track

  • Get access to nearly two dozen downloadable resources to help you launch a successful publicity campaign, including:

    • Goal-setting worksheets

    • Press Notes template

    • Media outreach tracking spreadsheet

    • Step-by-step campaign guide

    • and more!

Founder of Bright Iris Film Co. and an independent film publicist for nearly 20 years, Lisa Trifone is an expert in the space of media relations, event publicity and optimized communications.

Her work with dozens of independent films, at every stage of release, has garnered media coverage in The New York Times, Entertainment Weekly, People, PBS, NPR and more.

Trifone has ushered dozens of films from the film festival circuit to audiences nationwide, and her unique blend of pragmatism and ambition combine to create results-driven campaigns.

In this course, Trifone guides you through the essential elements of independent film publicity, delivering custom resources along the way to support your efforts to earn your film the exposure it deserves.

Meet Your Instructor

  • Publicity Essentials for Independent Films is an empowering class with a generous set of resources.

    Nora Fiffer, Writer/Director - ANOTHER HAPPY DAY

  • This course demystifies the PR process in an easily accessible way, offering practical tips, professional insights and stellar materials.

    Nicole Bernardi-Reis, Director - WITH THIS LIGHT

Enroll Now and transform your approach to film publicity.

With Publicity Essentials for Independent Films, you’ll have everything you need to make a lasting impact on your film’s journey.

Seize the opportunity to boost your film’s visibility and success today.

What you'll get when you enroll:

  • Three self-directed modules and over a dozen video lessons covering every aspect of independent film publicity

  • Nearly two dozen downloadable resources to help implement your campaign

  • Lifetime access to every lesson, resource and video, including future updates and added resources

One-Time Payment

$499

Use code FRIEND for 20% off!

Two Installments

$274/month

Four Installments

$149/month

✺ Frequently asked questions ✺

  • Yes! This course is designed for first-time or emerging independent filmmakers with little to no prior experience in film publicity. It's also a welcome refresher for more established filmmakers looking to level up their publicity literacy and implementation.

  • Yes, the course is designed to provide you with the knowledge and tools to effectively promote your film and be better positioned to secure media coverage.

  • The course includes real-life examples from instructor Lisa Trifone's own deep experience in the independent film publicity space to help illustrate successful publicity strategies and tactics.

  • This course will equip you with essential publicity skills and improved literacy in this aspect of film releasing, enhancing your ability to promote your film professionally and effectively while improving your interactions with festivals, distributors and professional publicists.

  • While all sales are final, there is a 100% satisfaction guarantee. If at any time you are unsatisfied with the course content or implementation, contact us for a customized remedy.

  • Support is available via email anytime. Contact us directly with any issues.